Strategy, Advisory & Projects for Adventurous Brands

Hello, I’m Bridget

I’m a brand & retail marketing consultant with 20 years experience in global brands and major retailers in the outdoor, fashion, travel and lifestyle industries.

I’m also the founder of sustainability led homewares, travel and lifestyle brand Nouvelle Nomad.

Based between Melbourne, Australia and Marrakech, Morocco.

About Me

Services

By the hour consulting for CEO’s and business leaders in start ups, SME’s and global brand teams.
Brand | Retail | Marketing | Business
Strategy through to execution
1:1 mentoring sessions for early stage founders, solopreneurs and small business owners.
I’ll help you plan, build and launch your big idea.
In person or remote workshop facilitation to help align business and brand strategy to actionable go-to-market planning
Freelance project management for leading cross functional teams and special projects.

Book

Hire me as your Fractional CMO, Interim Brand Director or Project Manager

I work with businesses of all sizes from start ups and SMEs through to global organisations.

For a few days a week or month you get my strategic thinking, leadership skills and hands-on help to deliver on brand and retail projects.

I’ll provide guidance and leadership support to your brand, retail, product and marketing teams.
Set brand and campaign strategies, goals, directives, budgets and timelines.
Allow you the CEO or Founder some breathing space by supporting you and the leadership team.
Set up go-to-market plans, operations, systems and processes.
Lead cross functional teams and special projects.

Learn more

I know Brands

I’ve produced and rolled out campaigns for some of the world’s biggest outdoor, fashion and lifestyle brands, navigating the balancing act of achieving commercial business outcomes with brand story telling and effective creative. I’ve learnt and seen in action the importance of maintaining global brand consistency while building in the flexibility for local relevance.

I know Retail

I’ve managed the visual merchandising programs for 200+ door major retailers across Australia and New Zealand, Asia Pacific, the US, the UK and Europe. And rolled out 1,000sq m flagship retail concept stores through to shop-in-shop counters, brand pop ups and B2B trade shows around the world.

I know Marketing

I’ve lead go-to-market strategy, teams and operations globally and across regions for cross channel campaigns, events, brand partnerships and product launches. Providing high level leadership to regional marketing teams, while getting into the weeds from content creation and production through to in-market execution.

I know Ecommerce

I’ve been an ecommerce founder for over 7 years. Building up my own sustainability led homewares, travel and lifestyle brand to a profitable ‘right size for me’ business operating between continents. Continuously learning and keeping up to date with industry best practice skills needed to build and grow an ecommerce store in 2024.

I know Strategy

I’ve been both a contributor and facilitator for strategic planning at executive leadership and board level. Working with founders of small businesses through to the C-suite in global organisations. With experience in preparing board papers, presenting corporate updates and leading business transformation initiatives.

I know Business

Crossing over from a corporate career into business ownership has perhaps been my biggest career challenge of all. When there’s no-one else to fall back on and your own money is on the line there’s a resilience, resourcefulness and grit that being an employee just can’t teach you like being a founder of your own start-up or business can.

Some of the brands I’ve worked at, with and on.

20 years of experience in brand and retail marketing management for global brands and major retailers in the outdoor, fashion and lifestyle industries.