Strategy, Advisory & Projects

For Adventurous Brands

Brand, retail & marketing consulting for growing start-ups and global brands in the outdoor, fashion, travel and lifestyle industries.

Bridget John
Bridget John

Hello! I’m Bridget John

I’m a Brand, Retail & Marketing Consultant, Start-Up Advisor and Fractional Brand Leader.

2 decades of global experience with iconic brands and major retailers in the outdoor, fashion, travel and lifestyle industries.

I’m also the founder at Nouvelle Nomad - sustainability led homewares travel and lifestyle brand and ecommerce retailer.

Based between Melbourne Australia, Marrakech Morocco and more recently a move to London UK.

Ways we can work together

Consulting

Strategic and operational support for founders, CEOs, leadership groups and brand teams through a build, launch or scale phase.

Brand Marketing | D2C Retail | B2B Trade & Wholesale | Digital & Content Marketing | Ecommerce | Operations

Book Consulting

Start-Up Advisory

I love working with early stage founders, entrepreneurs and business owners, helping to get their big ideas out of their head and into the world.

Book a GTM Strategy Hour

Go-to-Market Strategy Workshops

I’ll help you build an aligned business & brand strategy, and go-to-market roadmap for the year ahead

Workshop facilitation for executive leadership groups, strategy days and brand team off-sites

Book a Workshop

Project Management

Leadership of cross functional teams and special projects from strategy through to execution in market.

Globally, regionally and locally.

See Examples of Projects

Interim & Fractional Brand Leadership

If you’re the founder of a growing start up needing help to get things moving, hire me as your Fractional CMO, chief of staff or GM of operations.

Perfect for those times when you’re at an in-between or build phase and not ready to hire a full time leadership team.

For a few days a week or month you get my strategic thinking, leadership skills and hands-on help to build your start-up and deliver on projects.

  • Manage strategic goals, communication, budgets and timelines

  • Help identify growth opportunities and solve complex problems

  • Set go-to-market plans, operations, systems and processes in place

  • Provide leadership and operational support to your brand, retail, product and marketing teams.

  • Lead cross functional teams and special projects

  • Give you the CEO or Founder the 1:1 support and breathing space to work on what’s next

Need some help to get your big idea out of your head and into the world?

Book a GTM Strategy Hour to work through your business, brand, project or idea together.

Book My Services

  • Consulting

    Consulting

    Got a specific question, problem or idea you need some advice on? Book a 20 minute virtual consultation.

    We can work through anything that's on your mind covering brand, retail, marketing and ecommerce strategy & operations.

  • GTM Strategy Hour

    Go-To-Market Strategy Hour

    A one hour video call with me to help get your new brand or business idea out of your head and into the world.

    Using my Go-To-Market Strategy framework to get clear on how you're going to take your brand, products and services to market.

  • Business & Brand Strategy Workshop

    Business & Brand Strategy Workshop

    1 full day in-person facilitated workshop with you and your team to get clear on your Business & Brand Strategy and Go-to-Market Roadmap for the year ahead.

    Re-set goals and priorities, launch a new project, or re-define an existing business and brand.

Make a Booking

Some of the brands I’ve worked at, with and on

Quiksilver
Roxy
DC Shoes
The Movember Foundation
Ozmosis
Yeti
Nouvelle Nomad
Summer Jax
Just Jeans
French Connection
Disorder Media House
Order

What people have said about working with me

  • Thank you so much for all your hard work and support! You’re really part of our team now. The work that we have been doing with you over the past month it’s not only very clarifying for all of us regarding the brand and vision, it’s also been a massive relief! I feel like we finally found our path and it feels great.

    Lauren Franklin - CEO and Founder Summerjax Productions.

  • Bridget is one of the most passionate and driven individuals i have ever worked with. Her pursuit for success is relentless, overcoming hurdles to ensure the ultimate outcome is achieved. She has well rounded business knowledge, commercial acumen, and a great sense of creative thinking. A great asset to any company.

    Todd Liddy - Head of Retail, Boardriders APAC

  • What do I write that the others haven't already said? Simple ... Bridget is a rockstar .. it's that easy. We worked together for something like 5 years. She challenged me strategically + she impressed me operationally. If you have a project, give her a call ... you will not be disappointed ... I promise

    Simon Traynor - Board member, CEO, CMO. Previously Quiksilver, Movember.

  • Bridget is an exceptional leader and team player, highly motivated and a specialist in Brand go to market and retail strategy. I was fortunate enough to work closely with her in both Australia and Europe while at Quiksilver and I'm looking forward to collaborating with her on future projects if the chance arrises. Thanks again for all your help and support Bridget.

    Josh Rush - Previously Global Creative Director Quiksilver

  • I worked with Bridget at Just Jeans, and she is one of the best operators l have ever worked with. Bridget is strategic, considered and results focused and is always considering the consumer. I have no hesitation recommending Bridget, she was a joy to work with.

    Lisa Albert - Previously Marketing Manager, Just Jeans

Nouvelle Nomad

Sustainability led homewares, travel and lifestyle brand and ecommerce retailer of vintage Moroccan rugs and artisan made wares.

I founded Nouvelle Nomad in 2016 to share the joys of travel and celebrate the beauty handmade rather than mass produced, partnering with local family businesses and artisan makers across Morocco to source our rugs and produce our homewares and leather collections.

Over the last 8 years we’ve shipped thousands of hand-restored vintage carpets, ceramics and travel goods into homes around the world, partnered with loved Australian brands and retailers, and opened pop-up showrooms to welcome our community of sustainable design lovers.

Giving back to environmental causes and non-profits along the way through our membership with 1% for the Planet.

Member 1% For The Planet - Bridget John

Member of 1% for the Planet

1% of revenue from my work and business ventures is pledged towards environmental causes and non-profits.

I prioritise working with clients, businesses and brands that are purpose-led, challenging the norm and leading change in their field.

If you’re a fellow 1% For The Planet member, or a B Corp organisation even better.

Workshops & Events

I recently had the pleasure of hosting a Business & Brand Strategy workshop for a diverse group of female founders and entrepreneurs for the Hey Sister Festival in Marrakech, Morocco.

Over 2 hours we worked through aligning their big vision, goals and priorities for their business & brand, mapping out a go-to-market plan for the year ahead.

Want to book a workshop or speaker for an event?

Testimonials From Founders

  • I was throughly impressed by the facilitator. Not only was the workshop content enlightening and engaging, but the facilitator was also incredibly friendly and approachable. They generously answered all questions, fostering an environment where everyone felt comfortable participating. I left the workshop feeling inspired and equipped with valuable insights. Highly recommend!

    Chaimae B.

  • I liked Bridget’s approach in this business and strategy workshop. We were a diverse group of women entrepreneurs and she knew to make it interesting for the starters and for the more experienced business owners. She shared a lot of useful information in a short time. I got inspired and was more motivated to dive in my business after following the workshop with Bridget.

    Lotte V.

  • I enjoyed the workshop a lot. It was very helpful for understanding business and brand strategy basics. I also liked the discussions and the chance to share ideas with others.

    Meriem B.

  • I very much enjoyed Bridget’s workshop. Bridget provided a very helpful overview covering a lot of ground in a short space of time without overwhelming attendees. I also enjoyed the exercises and receiving Bridget’s input during these. She has a warm personality and made what in some other hands might have been a dry workshop an inspiring event. I thank Bridget for the time and effort that she put into the workshop and for the knowledge and tips that she shared with us.

    Phillipa P

Contact me.

Got a brand, project or idea to work together on?

I’d love to hear from you.