Consulting
Go-to-Market Strategy
A well thought out Go-to-Market Strategy is your roadmap for how you’ll take your brand, products and services to market.
It’s the essential first step when launching a new business or brand to identify the who, what, where, when and how.
Before investing time, money and resources on producing products, entering new markets, or spending a cent on marketing and creative.
Go-to-Market Strategy is often spoken about and formatted for B2B startups and the tech industry - but GTM planning is just as important for lifestyle brands, service providers, solo operators and product based businesses.
It involves:
Getting clear on your Target Market - what are their problems and how do you solve them
Who are your Competitors - How will you differentiate and stand out
What are your Products & Services - Features and benefits, how will you price them
Your Ideal Clients - Who are they and how will you reach them
Your Go-To-Market Initiatives - The first moves you'll make to get your first clients, and the next
Your Marketing Channels - what platforms are you going to focus on and excel at
Your Ideal Outcomes - what does success look like for you in 3 months, 1 year or 3 years
Measurement - how will you know that you’re on track and that what you’re building is ready to be invested in, scaled or if you need to pivot
What Go-to-Market is:
Finding your Product Market Fit.
Getting proof there is a demand for what you’re selling, in the market you’re selling it in. Will people pay you for your products and services, and are you solving the right problems for them.
Starting with the end in mind.
Reverse engineering your GTM strategy by working backwards from your commercial business and brand goals to build a clear roadmap for how you’re going to get there.
Getting the fundamentals right before scaling.
Consistency wins - if you can sell your product/service/idea to the first 10 people (that aren’t your friends and family), then the next 10 people, then you’re on the right track and ready to grow.
Cutting out the distractions to focus on the most important next steps.
Choosing the right mix of channels, initiatives and actions to put your laser focus on to attract your ideal clients.
FREE Download
Go-To-Market Strategy Workshop
This is a Google Doc template that I use with clients in our Go to Market Strategy sessions and workshops - it’s a free download for you to use!
Go-to-Market Strategy Services
GTM Strategy Hour
£200 GBP / $390 AUD + 10% GST
1 hour video call
1. Download the GTM Strategy Workshop doc above, spend some time filling it in then book in your strategy hour and share your doc with me
2. I’ll spend 30 mins before our session on pre-reading your notes and checking out your brand, products and services on your website etc
3. I’ll follow up after our call providing you some follow up notes and further recommendations
Contact me here if you have questions before booking
GTM Strategy - Full Day Workshop
£1500 GBP / $2900 AUD + 10% GST
1 full day in-person workshop with you and your team
1. Download the GTM Strategy Workshop doc above, then book in a strategy hour with me
2. We have an initial 1 hour video call with you (the founder or CEO) and me (The Workshop facilitator) to plan your workshop and agree on ideal outcomes for the day
3. I’ll prepare a workshop plan for the day and share with you to approve
4. We have a full day in-person workshop with you and your team at your office or an off site location to co-create an aligned go-to-market strategy
5. I’ll follow up after our workshop providing you some follow up notes and further recommendations
Contact me here if you’d like to book me for a workshop
