Go-to-Market
Strategy Workshops

Get your team in one room and out with one plan.

Enquire About A Workshop

A go-to-market strategy is your roadmap for how you take your brand, products and services to market. The who, what, where, when and how, agreed before you invest time, money and resources into producing product, entering new markets, or spending a cent on marketing.

GTM planning gets talked about as a B2B and tech discipline. It matters just as much for product brands, lifestyle brands and retailers, and in my experience it's where most founder-led teams quietly lose the most money and momentum if they skip this important step.

What we work through

  • Target market: who they are, what their problems are, and how you solve them

  • Competitors: where you sit in the landscape and how you differentiate

  • Products & services: features, benefits, range architecture and pricing

  • Ideal customers: who they are and how you reach them

  • Initiatives: the first moves, and the next ones

  • Channels: where you'll focus and where you'll excel

  • Outcomes: what success looks like at 3 months, 1 year, 3 years

  • Measurement: how you'll know you're on track, ready to scale, or need to change course

What a good go-to-market strategy does

Confirms product-market fit.

Proof there's demand for what you're selling, in the market you're selling it in, at the price you're asking.

Starts with the end in mind.

We work backwards from your commercial goals to build the roadmap that gets you there.

Gets the fundamentals right before you scale.

Consistency wins. Sell to the first ten, then the next ten, then you're ready to grow.

Cuts the distractions.

The right mix of channels and initiatives, and the discipline to ignore everything else.

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Go-To-Market Strategy Workshop

This is a Google Doc template that I use with clients in our Go to Market Strategy sessions and workshops - it’s a free download for you to use!

Go-to-Market Strategy Workshop

A full day with you and your leadership team

We start with a planning call to agree what the day needs to achieve. I build the workshop plan around your unique business, we spend the day working through it together, and you leave with a go-to-market roadmap for the next 3, 6 or 12 months that your team helped build, which is why they'll actually run with it.

Format: One full day in person, or two half days virtually. Includes a planning call beforehand and written follow-up notes and recommendations afterwards.

You leave with:

  1. Clear positioning: Who you’re targeting and why

  2. Commercial priorities: What you’re going after and what you’re deliberately not doing.

  3. The 3/6/12 month roadmap: What happens next and in what order

Investment: From £2,750

Enquire About Workshops

Want to work together
one-to-one instead?

If you’d just like an hour with me as your sounding board to work through your ideas and challenges, that’s a Power Hour for £250.

Or if you want a more in depth plan for your brand's next stage, that's The Reset, a deep-dive strategy session, 90 day action plan and 2 follow up calls to keep you moving for £1,000.

Book A Call
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Founder Events & Speaking Engagements

I regularly partner with business groups, co-working spaces and founder communities to host my Business & Brand Strategy Workshop as a two-hour session. We work through aligning big vision, goals and priorities, and map out a go-to-market plan for the year ahead.

Looking for a workshop facilitator or speaker for your event?

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Words from founders who have attended a workshop

  • Chaimae B.

    I was throughly impressed by the facilitator. Not only was the workshop content enlightening and engaging, but the facilitator was also incredibly friendly and approachable.

    They generously answered all questions, fostering an environment where everyone felt comfortable participating. I left the workshop feeling inspired and equipped with valuable insights. Highly recommend!

  • Lotte V.

    I liked Bridget’s approach in this business and strategy workshop. We were a diverse group of women entrepreneurs and she knew to make it interesting for the starters and for the more experienced business owners.

    She shared a lot of useful information in a short time. I got inspired and was more motivated to dive in my business after following the workshop with Bridget.

  • Meriem B.

    I enjoyed the workshop a lot. It was very helpful for understanding business and brand strategy basics.

    I also liked the discussions and the chance to share ideas with others.

  • Phillipa P

    I very much enjoyed Bridget’s workshop. Bridget provided a very helpful overview covering a lot of ground in a short space of time without overwhelming attendees. I also enjoyed the exercises and receiving Bridget’s input during these.

    She has a warm personality and made what in some other hands might have been a dry workshop an inspiring event. I thank Bridget for the time and effort that she put into the workshop and for the knowledge and tips that she shared with us.