Projects

Global action sports and outdoor lifestyle retailer trading in 50+ countries across APAC, EMEA and USA and emerging markets.

Projects: As APAC and then Global Trade Marketing Director at Boardriders, I led global go-to-market, regional trade and retail marketing programs, roll out 1,000sq m premium retail stores, shop in shops, B2B wholesale support and trade shows for the 3 in-house brands.

Quiksilver Vintage is a handpicked curated collection of archival garments from the brand’s 40 year heritage.

Project: As an independent contractor post my employment with the brands, I was engaged for the global launch of Quiksilver Vintage collection - end-to-end build of the range, campaign development and roll out of the collection across ecommerce and retail stores in major markets.

Major specialty denim and fashion retailer with 200+ retail doors across Australia and New Zealand.

Projects: As VM Brand Manager I developed and rolled our new concept retail stores, managed the VM and window program across 200+ doors, and the retail marketing and POS program including seasonal photoshoots and brand campaign development with our agency.

The Hippie Shake is a London based ecommerce fashion retailer of vintage and 70’s inspired clothing.

Project: As Fractional GM I work with the co-founders to build and manage the go-to-market systems, processes, and operational foundations for global scale. Managing an internal team of marketers, freelancers and agencies to execute across channels and markets.

Movember is the world’s largest charity tackling mens health on a global scale.

Project: Engaged on a fractional basis to lead global cross functional teams and special projects for digital transformation initiatives, introduce new mar-tech platforms, and streamline go-to-market processes and timelines across the ANZ, EU and US markets.

Yeti is the cult US based outdoor lifestyle brand.

Project: Project management of trade marketing program for the brand’s launch into the Australian market.

Working with the YETI global marketing team to import fixturing, customise point of sale, and produce regional visual merchandising and product display guidelines for key accounts big-box outdoor retail partners.

Nouvelle Nomad is an ecommerce retailer and trade supplier of vintage Moroccan rugs and homewares to the interior design industry.

Project: As founder, for the last 10 years I’ve built and managed the business end-to-end, including sourcing, international logistics and scaling of the Shopify ecommerce store across channels and global markets.

Ozmosis is an Australian multi brand large format retailer of youth street, surf, skate and lifestyle clothing.

Projects: As VM and retailer marketing manager I developed and rolled out new concept retail stores, window and retail marketing programs and collabs with partner brands across the 20+ store national retail network.

Disorder Media House was an Australian based startup at the cross roads of gaming and culture.

Project: Go-to-market advisory and project management support through the build of the DMH in-house creative agency, and launch of it’s two brands ORDER (Esports) and DIS (Gaming and Lifestyle)

Summerjax is an Aussie owned, LA based production agency partnering with some of the world’s biggest fashion and lifestyle brands.

Project: Strategy workshop facilitation of GTM planning sessions with the leadership team for the Summerjax brand re-set, and B2B marketing plan.

Sofi Modi is a Marrakech based ceramicist and jewellery designer.

Project: Brand strategy and go-to-market support, project management of website build for ecommerce and trade channels.

Mister Zimi is an iconic Australian fashion and lifestyle brand and retailer of travel and resort wear

Project: Project management for production of 2020 Casa campaign shoots in Morocco, Byron Bay and Sydney.