Projects

Project: Full end-to-end management, building and scaling the Shopify ecommerce store for sustainable homewares brand Nouvelle Nomad.

Driving brand awareness and online sales through ecommerce marketing across SEO, email, content, organic and paid social, Google ads.

Project: Project management of trade marketing program for the cult USA based outdoor brand’s launch into the Australian market.

Working with the YETI global marketing team to import fixturing, customise point of sale, and produce regional visual merchandising and product display guidelines for key accounts big-box outdoor retail partners.

Project: Australian based startup at the cross roads of gaming and culture.

Go-to-market advisory and project management support through the build of the DMH in-house creative agency, and launch of it’s two brands ORDER (Esports) and DIS (Gaming and Lifestyle)

Project: Global launch of Quiksilver Vintage - A handpicked curated collection of archival garments from the brand’s 40 year heritage.

Project involved end-to-end build of the range, campaign development and roll out of the collection across ecommerce and retail stores in 3 major markets.

Project: Strategy workshops with Aussie owned, LA based production agency partnering with some of the world’s biggest fashion and lifestyle brands.

Facilitation of GTM planning sessions with the leadership team for the Summerjax brand re-set, and B2B marketing plan.

Project: Movember is the world’s largest charity tackling mens health on a global scale.

Engaged to lead global cross functional teams and projects for digital transformation initiatives, introduce new mar-tech platforms, and streamline go-to-market processes and timelines across the ANZ, EU and US markets.

Project: Creative direction and production of all Nouvelle Nomad photoshoots.

Partnering with local photographers, boutique hotels and photo shoot locations across Morocco and Australia to produce brand photography, content and campaigns.

Project: Project management for Australian fashion and lifestyle brand Mister Zimi.

Production of 2020 Casa campaign shoots in Morocco, Byron Bay and Sydney.

Project: Brand strategy and go-to-market support for Marrakech based ceramicist and jewellery designer.

Project management of website build for ecommerce and trade channels.

Project: Creative direction and production for ongoing partnership with sustainable furniture brand Mark Tuckey

Photoshoots, retail showroom set ups and collaborative marketing efforts for brand events.

Project: Event management and marketing program for The Fitzroy Feast.

Summer pop-up food festival and outdoor bar in the heart of Melbourne’s Fitzroy.

Project: Project management on behalf of Summerjax Productions for AdAge The List mentorship program.

A group of 30-odd marketing, advertising and media leaders, assembled by Ad Age in partnership with Facebook Elevate — to confront unconscious bias by focusing on addressing the diverse talent crisis in the industry.

Project: Go to market planning and advisory support though build and launch phase for Scott and Sarah’s project.

Boutique surf travel agency and booking platform with the best handpicked hotels and locations for surfers and their families.