Strategy, Advisory & Projects for Adventurous brands
Hello,
I’m Bridget John
Business & brand builder for outdoor, fashion, homewares, travel & lifestyle brands.
Go-to-Market Strategy | Founder Advisory | Fractional Brand Leadership
🌏 London | Melbourne | Marrakech
Need help to get your brand moving?
Whether you’re building something new, redefining your existing offering, or entering into new regions and markets. I partner with founders, leadership groups and brand teams who are launching, evolving, or scaling globally.
If you're at a turning point, stuck in the weeds, or need a strategic partner to help you build momentum and keep moving forward - this is where I can help.
Who I work with
Founder-led brands in outdoor, fashion, homewares, travel and lifestyle.
If you've outgrown using your own gut instinct but you're not ready for a full-time senior hire yet, there’s a few ways of working together:
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For brands that have grown, but the next stage feels unclear.
A strategic reset to identify what's working, what's holding you back, and where your focus should go next.
In a focused strategy session, we'll cut through the noise, sharpen your priorities and build a practical game plan for your next stage of growth.
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Ongoing senior brand and commercial brainpower, without the senior headcount.
I help guide the strategy and act as your sounding board. You stay moving, while I keep you and your team pointed in the right direction.
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A focused full day workshop with you and your team to nail down what you do best, who it's for, and what to go after next.
You leave with a go-to-market roadmap for the next 3, 6 or 12 months, whether you're launching, evolving, or expanding into new markets.
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Senior brand and commercial leadership for one or two days a week. I lead the strategy and direction, and lead your team through delivery.
For the stretch when you need more than advice but not a full time hire.
Why work with me
I've led major brands at global, regional and local scale
15+ years within global lifestyle brands and major fashion retailers across Australia, APAC, the UK and Europe.
I've built my own, and helped others build theirs too
10 years of building and running my own international retail and ecommerce business from the ground up, with nothing but an idea and my own funds on the line.
I bridge strategy and execution, connecting the dots in between
From executive-level strategy through to the practical realities of getting products online, onto retail shelves and into customers' hands.
My own founder journey.
I've spent over 20 years in the global fashion and retail industries, as a senior leader, as a founder, and as a fractional executive.
The first 15 years were in brand, retail and marketing leadership roles for global outdoor brands and major fashion retailers across Australia, Asia Pacific, the UK and Europe, including global trade marketing director at Quiksilver, Roxy and DC (Boardriders), Just Group, Ozmosis and French Connection. That's where I learned what good looks like at scale - the brand strategy, the marketing systems, the retail operations and leading regional teams across global markets.
Then I left to build something of my own. For the last ten years I've run Nouvelle Nomad, a homewares, travel and lifestyle brand, between Marrakech, Melbourne and London. I built the ecommerce platform from scratch in the early days of Shopify, shipped thousands of hand-restored vintage carpets and artisan goods around the world, fought through the realities of international importing and logistics, managed a self-funded P&L, opened large-format showrooms and pop-ups, and built collaborations with much-loved homewares brands, stylists and retailers.
That decade has taught me more about running an international business than any corporate role could. So when you tell me about your supply chain headaches, your cash flow squeeze, or the launch that's off track, I'm not advising from theory. I've had the same problems to solve with my own money on the line.
Some of the brands I’ve worked at, or worked with.
Workshops & Founder Events
I regularly partner with business groups, co-working spaces and founder events to host my signature Building Your Business & Brand Strategy Workshop.
Over 2 hours we work through aligning your big vision, goals and priorities for your business & brand, mapping out a go-to-market plan for the year ahead.
Want to book a workshop or speaker for an event?
Contact me below