Project Management
Fractional Brand Leadership
Need help to get your brand moving?
Get strategic & operational support for what ever stage of growth you’re at.
If you’re a Founder, CEO or business leader needing hands-on help as you grow, you might be ready for a Fractional Brand Leader.
Perfect for those times when you’re in a transition phase or building momentum but aren’t quite ready to hire a full-time leadership team.
For a few days a week or month, you’ll get my strategic insights, leadership skills, and hands-on help to grow your brand and tackle critical projects.
End-to-end project management from strategy through to execution in market, leadership of cross functional teams and special projects.
How it works
For a few days a week or month, I step in as your strategic partner and execution lead, working across:
Brand Strategy & Marketing – Positioning, messaging, channels & strategic partnerships
D2C & E-commerce Growth – Digital marketing, customer acquisition, and retention strategies
Retail & Wholesale Strategy – Trade marketing, B2B expansion & omni-channel alignment
Cross-Functional Leadership – Collaborating with teams across product, sales, and operations
End-to-End Project Execution – From concept to market launch, ensuring seamless execution
Whether you’re in a transition phase, scaling fast, or need extra leadership muscle, I help you move from strategy to execution - quickly and effectively.
Strategic and operational leadership support can be structured as one or a hybrid of traditional leadership roles:
Fractional CMO
I’ll lead the brand & marketing strategy to elevate your mission and vision, and drive commercial results.
Oversee marketing campaigns,
Manage external agencies,
Hire and lead the marketing team,
Measurement and reporting
Brand, retail and marketing operations.
GM / Operations
General leadership across the day-to-day operations of commercial and brand functions, building and running of the business.
Setting up and scaling systems and processes,
Hiring and leadership of functional teams and
Establishing cross functional ways of working
Chief Of Staff
A right-hand help to the Founder or CEO to provide strategic and operational support
Setting and tracking of company objectives, and measuring results (OKRs)
Keep critical projects on track, and
Project management to help cross-functional teams to keep moving forward.
Who it’s for
✔ Founder-led scale-ups & VC-backed brands needing senior brand leadership but not yet at the stage to hire a full-time CMO, GM or leadership team.
✔ Established global brands looking for fresh thinking, leadership on critical projects, or extra firepower during transition periods.
✔ CEOs & business leaders who need experienced hands-on support to bring the big vision to life, get clear on strategy and drive momentum.
Why work with me?
Hello! I’m Bridget
A strategic operator, experienced brand builder and entrepreneur with over 20 years of experience leading brand, retail, and marketing strategy, teams and operations for global brands, major retailers and founder-led startups.
I bridge the gap between big-picture strategy and hands-on execution, helping businesses move from ideas to execution with clarity.
Deep Industry Experience
I’ve worked in brand, retail and marketing leadership for 15+ years with iconic brands and major retailers across Australia, Asia Pacific, the UK and Europe.
Including:
5 years in the surf and outdoor industry as Asia Pacific and then Global Trade Marketing Director for Quiksilver, Roxy, and DC, leading go-to-market teams, launching flagship retail concepts, developing global trade marketing programs and industry-leading brand campaigns.
10+ years in brand & retail marketing leadership for major fashion retailers, including Just Jeans, Ozmosis, Roger David, and French Connection, managing the VM and retail marketing programs for 20 to 200+ store networks.
Entrepreneurial Spirit & Global Mindset
In 2016, After 15 years in big brands and major retailers I took the entrepreneurial leap to build my own ventures, starting my consultancy while launching Nouvelle Nomad, a sustainability-led homewares, travel and lifestyle brand operating between Melbourne, Australia and Marrakech, Morocco.
Over the last eight years, we’ve shipped thousands of hand-restored vintage carpets and artisan-made goods to homes worldwide, partnered with leading Australian furniture retailers and designers on collaborations. Opened pop-up showrooms and retail concepts, bringing together our community of world travellers and sustainable design lovers.
A purpose-led brand, supporting local artisans, partnering with family run businesses, and giving back to local charities and non-profits along the way through our membership with 1% for the Planet.
Today I’m based in London working with clients globally.
From early-stage founders, VC-backed startups and global brands to:
- Launch & scale brands - whether you’re building from scratch, expanding into new markets or refining your positioning.
- Navigate operational complexity - helping you cut through the noise, focus on important next steps and build systems that drive sustainable growth across diverse regions and global markets
- Bridge the gap between strategy & execution - so your big ideas actually get done, with the right roadmap to get there.
I’m here to bring clarity, direction and build momentum for your business and team - to help build, launch and scale your big ideas.
Brands I’ve worked at, and some clients I’ve worked with on projects
