Strategy, Advisory & Projects for Adventurous Brands

A bit about me

A bit about me

Bridget John

Hello! I’m Bridget.

I’m an adventurous Aussie who’s lived, worked and built businesses around the world, with 20 years of global experience in the outdoor, fashion, travel and lifestyle industries.

As a freelance brand consultant and project manager I work with businesses and teams of all sizes from start ups through to global organisations.

Helping to align business and brand strategy to actionable go-to-market planning and in-market execution across retail, wholesale, marketing, ecommerce and operations.

Globally, regionally and locally.

Services

Consulting

By the hour support for CEOs, business owners and global brand teams.

To help align business and brand strategy to actionable go to market planning.

Business & Brand Mentoring

Workshops, 1:1 coaching and digital resources for start up founders and entrepreneurs

To help you build, launch and scale your business.

Project Management

Hire me on a project basis from strategy through to execution. Leadership of cross functional teams and special projects.

Brand | Retail | Marketing | Ecommerce | Operations

My Work

I’m the founder of sustainable homewares, travel and lifestyle brand Nouvelle Nomad

Ecommerce retailer of vintage Moroccan rugs and artisan made homewares.

Based between Melbourne, Australia and Marrakech, Morocco.

Hire me as your Interim Brand Director

For a fractional or interim period you’ll get my strategic thinking, leadership skills and hands-on help in your business

  • Allow you the CEO or Founder some breathing space and strategic support to work on what’s next

  • Provide guidance and leadership to your brand, retail, sales, product and marketing teams.

  • Set brand strategies, goals, directives, budgets and timelines.

  • Set up go-to-market teams, operations, systems and processes.

  • Lead cross functional teams and special projects

  • Execute brand, retail and marketing projects in-market

Some of the brands I’ve worked at, with and on.

20 years experience in the outdoor, fashion, travel and lifestyle industries.

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My Experience

I spent the first 15 years of my career in brand and retail marketing management for iconic global brands and major retailers across Australia and New Zealand, Asia Pacific, the UK & Europe.

Including APAC and then Global Trade Marketing Director at Quiksilver, Roxy and DC - leaders in the outdoor, surf, street, skate apparel and lifestyle category.

Based in Europe I led trade and retail marketing strategy, global go-to-market teams and operations for the 3 brands, servicing 1000’s of major wholesale accounts, speciality retailers and own brand retail doors across the EMEA, USA, APAC regions and emerging markets.

In 2016 my entrepreneurial spirit and passion for travel led me to founding my own business Nouvelle Nomad. Sustainable homewares, travel and lifestyle brand and ecommerce retailer. Shipping to clients globally with retail operations based between Australia and Morocco.

My big brand corporate experience paired with the last 7 years of building my own business has given me a unique set of skills, experience and world view.

As a consultant I’ve worked with CEOs, start up founders and global brand teams across a range of industries to build, launch and scale businesses, brands and projects.

Clients have included projects for the Movember Foundation, Yeti, various online brands and retailers, start ups and creative entrepreneurs.

If you’ve got a project to work together on I’d love to hear from you.

I know Brands

I’ve produced and rolled out brand campaigns for some of the world’s biggest outdoor, fashion and lifestyle brands.

Navigating the balancing act of commercial outcomes with brand story telling and effective creative. Maintaining global consistency while building in the flexibility for local markets.

I know Retail

I’ve headed up the visual merchandising programs and departments for 200+ door major retailers across Australia and New Zealand, Asia Pacific, the US, the UK and Europe.

Have rolled out 1,000sq m flagship retail concept stores through to shop-in-shop counters, brand pop ups and B2B trade shows around the world.

I know Marketing

I’ve led go-to-market strategy, teams and operations globally and across regions for cross channel campaigns, events, brand partnerships and product launches.

Providing high level leadership to regional marketing teams through to in-market execution.

I know Ecommerce

I’ve been an ecommerce founder for over 7 years. Building up my own sustainable homewares, travel and lifestyle brand to a profitable ‘right size for me’ business operating between continents.

Continuously keeping up to date with industry best practice needed to build and grow an ecommerce store in 2024.

I know Strategy

I’ve been both the facilitator of and a contributor to strategic planning at executive leadership and board level across a range of industries.

Working with founders of start ups through to the C-suite in global organisations. With experience in presenting corporate updates and leading business transformation initiatives.

I know Business

Crossing over from a corporate career into business ownership has perhaps been my biggest career challenge of all.

There’s a resilience, resourcefulness and grit that being an employee just can’t teach you like being a founder of your own start-up or business can.

What people have said about working with me

  • Bridget is one of the most passionate and driven individuals i have ever worked with. Her pursuit for success is relentless, overcoming hurdles to ensure the ultimate outcome is achieved. She has well rounded business knowledge, commercial acumen, and a great sense of creative thinking. A great asset to any company.

    Todd Liddy - Head of Retail, Boardriders APAC

  • Thank you so much for all your hard work and support! You’re really part of our team now :-) The work that we have been doing with you over the past month it’s not only very clarifying for all of us regarding the brand and vision, it’s also been a massive relief! I feel like we finally found our path :-) and it feels great!

    Lauren Franklin - CEO and Founder Summerjax Productions.

  • What do I write that the others haven't already said? Simple ... Bridget is a rockstar .. it's that easy. We worked together for something like 5 years. She challenged me strategically + she impressed me operationally. If you have a project, give her a call ... you will not be disappointed ... I promise

    Quote SourceSimon Traynor - Board member, CEO, CMO. Prevously Quiksilver, Movember.

  • Bridget is an exceptional leader and team player, highly motivated and a specialist in Brand go to market and retail strategy. I was fortunate enough to work closely with her in both Australia and Europe while at Quiksilver and I'm looking forward to collaborating with her on future projects if the chance arrises. Thanks again for all your help and support Bridget.

    Josh Rush - Previously global creative director Quiksilver

  • I worked with Bridget at Just Jeans, and she is one of the best operators l have ever worked with. Bridget is strategic, considered and results focused and is always considering the consumer. I have no hesitation recommending Bridget, she was a joy to work with.

    Lisa Albert - Previously Marketing Manager, Just Jeans

Workshops & Events

I recently had the pleasure of hosting Business & Brand Strategy workshops for a diverse group of 20 female founders and entrepreneurs in Marrakech, Morocco.

Over 2 hours we worked through aligning their big vision, goals and priorities, mapping out a business & brand strategy for the year ahead.

Want to join our next business workshop in Marrakech?

Feedback from founders.

  • I was throughly impressed by the facilitator. Not only was the workshop content enlightening and engaging, but the facilitator was also incredibly friendly and approachable. They generously answered all questions, fostering an environment where everyone felt comfortable participating. I left the workshop feeling inspired and equipped with valuable insights. Highly recommend!

    Chaimae B.

  • I liked Bridget’s approach in this business and strategy workshop. We were a diverse group of women entrepreneurs and she knew to make it interesting for the starters and for the more experienced business owners. She shared a lot of useful information in a short time. I got inspired and was more motivated to dive in my business after following the workshop with Bridget.

    Lotte V.

  • I enjoyed the workshop a lot. It was very helpful for understanding business and brand strategy basics. I also liked the discussions and the chance to share ideas with others.

    Meriem B.

  • I very much enjoyed Bridget’s workshop. Bridget provided a very helpful overview covering a lot of ground in a short space of time without overwhelming attendees. I also enjoyed the exercises and receiving Bridget’s input during these. She has a warm personality and made what in some other hands might have been a dry workshop an inspiring event. I thank Bridget for the time and effort that she put into the workshop and for the knowledge and tips that she shared with us.

    Phillipa P

Member 1% For The Planet - Bridget John

Member of 1% for the Planet

1% of revenue from my work and business ventures is pledged towards environmental causes and non-profits.

Prioritising working with businesses and brands that are purpose led, challenging the norm and leading change in their field.

If it’s a fellow 1% For The Planet member, or a B Corp organisation even better.

Contact me.

Got a brand, project or idea to work together on? I’d love to hear from you.