Portfolio

Global action sports and outdoor lifestyle retailer trading in 50+ countries across APAC, EMEA and USA and emerging markets.

Projects: As APAC and then Global Trade Marketing Director at Boardriders, I led global go-to-market, regional trade and retail marketing programs, rolled out 1,000sq m premium retail stores, shop in shops, B2B wholesale support and trade shows for the 3 in-house brands.

Movember is the world’s largest charity tackling mens health on a global scale.

Project: Engaged on a fractional basis to lead global cross functional teams and special projects for digital transformation initiatives, introduce new mar-tech platforms, and streamline go-to-market processes and timelines across the ANZ, EU and US markets.

Yeti is the cult US based outdoor lifestyle brand.

Project: Development and roll out of trade marketing program for the brand’s launch into the Australian market.

Worked with the YETI regional sales team and global marketing team to import fixturing, customise point of sale, and produce regional visual merchandising and product display guidelines for key accounts big-box outdoor retail partners.

Quiksilver Vintage is a handpicked curated collection of archival garments from the brand’s 40 year heritage.

Project: As an independent contractor post my employment with the brands, I was engaged for the global launch of Quiksilver Vintage collection - end-to-end build of the range, campaign development and roll out of the collection across ecommerce and retail stores in major markets.

The Hippie Shake is a London based ecommerce fashion retailer of vintage and 70’s inspired clothing.

Project: As GM I work with the co-founders to build and manage the go-to-market systems, processes, and operational foundations for global scale. Managing an internal team of marketers, freelancers and agencies to execute across channels and markets.

Nouvelle Nomad is an ecommerce retailer and trade supplier of vintage Moroccan rugs and homewares to the interior design industry.

Project: As founder, for the last 10 years I’ve built and managed the business end-to-end, including sourcing, international logistics and scaling of the Shopify ecommerce store across channels and global markets.

Disorder Media House was an Australian based startup at the cross roads of gaming and culture.

Project: Go-to-market advisory and project management support through the build of the DMH in-house creative agency, and launch of it’s two brands ORDER (Esports) and DIS (Gaming and Lifestyle)

Summerjax is an Aussie owned, LA based production agency partnering with some of the world’s biggest fashion and lifestyle brands.

Project: Strategy workshop facilitation of GTM planning sessions with the leadership team for the Summerjax brand re-set, and B2B marketing plan.

Sofi Modi is a Marrakech based ceramicist and jewellery designer.

Project: Brand strategy and go-to-market support, project management of website build for ecommerce and trade channels.

Photoshoot production across Morocco including sourcing of shoot locations, boutique riads and accomodation, working with local photographers and production teams.

Photoshoot production, styling, location sourcing and working local photographers and production teams for Nouvelle Nomad and other homewares brands.

Photoshoots and creative production for collaborations between Nouvelle Nomad and Australian furniture maker and retailer Mark Tuckey.

As VM brand manager developed the brand campaigns and produced seasonal photoshoots in partnership with external agency for Australian specialty denim retailer Just Jeans.

Project management of the Casa campaign, location sourcing and production across Morocco, Byron Bay and Sydney for Australian resort wear retailer Mister Zimi.

Photoshoot production, styling, location sourcing and working with local photographers and production teams for Nouvelle Nomad and other fashion & lifestyle brands.

Global multibrand brand large format retailer of surf, skate and streetwear.

As Visual Merchandising & Retail Marketing Manager - ANZ I oversaw the VM program and new retail concept store roll outs of 20+ door network across Australia and New Zealand, including the redevelopment of the Quiksilver & Roxy Byron Bay store and Boardriders flagship stores.

Large format multi brand retailer of youth street, surf, skate and lifestyle clothing.

As VM and retail marketing manager I was responsible for the visual merchandising, window and store development program for a national network of 20+ large format stores. Developed and rolled out new concept stores, upgraded fixtures and fittings and point of sale including collaborations with partner brands.

Major retailer of specialty denim and fashion, part of the Just Group house of brands.

As Visual Merchandising Brand Manager at Just Jeans I was responsible for the large format point of sale installation, window programs and in-store visual merchandising direction for 200+ doors across Australia and New Zealand.

Rolled out new store formats and refurbishments for 100 - 1,000sq meter flagship stores, including development and procurement of new fixtures and mannequin program upgrade.

London born global fashion retailer of mens and women’s wear.

As Visual Merchandiser UK & EU based in London I was responsible for in-store merchandising of a region of 20+ stores across the UK & Europe, and on the team that developed the global VM guidelines.

And as National VM Coordinator in Australia I was responsible for rolling out the window and POS programs and in-store merchandising program for the 15+ Australian stores.