Go-to-Market Strategy

Get your team in one room and out with one plan. Go-to-market strategy workshops and market entry plans for lifestyle brands.

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A go-to-market strategy is your roadmap for how you’ll take your brand, a new product or a new region to market.

The who, what, where, when and how, agreed before you invest time, money and resources into production, a new market, or spending a cent on marketing, so everyone’s working towards the same destination.

GTM planning gets talked about as a B2B and tech discipline. It matters just as much for product brands, lifestyle brands and retailers, and in my experience it’s where most founder-led teams quietly lose the most revenue and momentum when they skip it.

I always start with the end in mind. Where do you want to be in 1 to 3 years? Then we work backwards to what matters most in the next 30 to 90 days, and just as importantly - what you’re going to stop doing to give yourself the space to focus.

What we’ll work through

  • Vision and values: where you want to be in 3 to 5 years, and how you’ll get there

  • Target market: who they are, what their problems are, and how you solve the

  • Competitors: where you sit in the landscape and how you differentiate

  • Products & services: features, benefits and range architecture

  • Ideal customers: who they are, how you talk to them and how you reach them

  • Initiatives: the first moves, the next ones, and what you’ll stop doing

  • Channels: where you’ll focus and where you’ll excel

  • People & resources: who and what you need to deliver it

  • Revenue & pricing: what you need to sell to hit your goals, priced for profit

  • Outcomes: what success looks like at 3 months, 1 year, 3 years

  • Measurement: how you’ll know you’re on track, ready to scale, or need to change course

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Go-To-Market Strategy Workshop

This is a Google Doc template that I use with clients in our Go to Market Strategy sessions and workshops - it’s a free download for you to use!

What a good go-to-market strategy does

Confirms product-market fit.

Proof there's real demand, at the price you're asking, in the market you're selling in.

Starts with the end in mind.

We work backwards from your commercial goals to build the roadmap that gets you there.

Gets the fundamentals right before you scale.

Consistency wins. Sell to the first ten, then the next ten, then you're ready to grow.

Cuts the distractions.

The right mix of channels and initiatives, and the discipline to ignore everything else.

Go-to-Market Strategy Workshop

A full day with you and your leadership team

We start with a planning call to agree what the day needs to achieve. I build the workshop plan around your unique business, we spend the day working through it together, and you leave with a go-to-market roadmap that your team helped build, which is why they’ll actually run with it.

Format: One full day in person or two half days by video, with a planning call before and written notes after.

You leave with:

  1. Clear positioning: Who you’re targeting and why

  2. Commercial priorities: What you’re going after and what you’re deliberately not doing.

  3. The 3/6/12 month roadmap: What happens next and in what order

Investment: From £2,750

Book a workshop
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From plan to launch

Once the plan's done, I can stay on as your Fractional GM one or two days a week to help your team see it through.

I'm based in London and work with brands across the UK, Europe, Australia and the US, in person and by video.

Fractional GM Leadership

Book A 20 min call
A group of women sitting at a table engaged in discussion. One woman is standing and smiling. There are water bottles, papers, and cups on the table. The setting appears informal and indoors, with a focus on conversation and interaction.

Founder Events & Speaking Engagements

I regularly partner with founder communities, industry events, accelerators and business groups to host my Business & Brand Strategy Workshop as a two-hour session. We work through aligning big vision, goals and priorities, and map out a go-to-market plan for the year ahead.

Looking for a workshop facilitator or speaker for your event?

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Words from founders who have attended a workshop

  • Chaimae B.

    I was throughly impressed by the facilitator. Not only was the workshop content enlightening and engaging, but the facilitator was also incredibly friendly and approachable.

    They generously answered all questions, fostering an environment where everyone felt comfortable participating. I left the workshop feeling inspired and equipped with valuable insights. Highly recommend!

  • Lotte V.

    I liked Bridget’s approach in this business and strategy workshop. We were a diverse group of women entrepreneurs and she knew to make it interesting for the starters and for the more experienced business owners.

    She shared a lot of useful information in a short time. I got inspired and was more motivated to dive in my business after following the workshop with Bridget.

  • Meriem B.

    I enjoyed the workshop a lot. It was very helpful for understanding business and brand strategy basics.

    I also liked the discussions and the chance to share ideas with others.

  • Phillipa P

    I very much enjoyed Bridget’s workshop. Bridget provided a very helpful overview covering a lot of ground in a short space of time without overwhelming attendees. I also enjoyed the exercises and receiving Bridget’s input during these.

    She has a warm personality and made what in some other hands might have been a dry workshop an inspiring event. I thank Bridget for the time and effort that she put into the workshop and for the knowledge and tips that she shared with us.